Pecot, Fabien Dominique Charles orcid.org/0000-0001-6455-6663, Vasilopoulou, Sofia orcid.org/0000-0002-0943-4433 and Cavallaro, Matteo (2021) How political ideology drives anti-consumption manifestations. JOURNAL OF BUSINESS RESEARCH. pp. 61-69. ISSN 0148-2963
Abstract
This article examines the role of political ideology as a motivation for general and targeted anti-consumption. Using data from a cross-sectional online survey conducted in the United Kingdom, we provide a unified model of the ways in which the economic and the sociocultural dimensions of political ideology are associated with anti-consumption manifestations (i.e., suspicion of marketing and intention to boycott) at the individual level. We show that 1) both kinds of manifestations of anti-consumption are found among politically extreme— versus moderate—individuals, 2) pro-market attitudes and authoritarianism have opposite effects on the likelihood of evincing anti-consumption attitudes and behaviours, and 3) authoritarianism moderates the overall negative effect of pro-market attitudes on anti-consumption manifestations. Our findings have implications for the persuasiveness of anti-consumption campaigns.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Elsevier Inc. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > Politics (York) |
Depositing User: | Pure (York) |
Date Deposited: | 16 Feb 2021 16:20 |
Last Modified: | 07 Feb 2025 00:30 |
Published Version: | https://doi.org/10.1016/j.jbusres.2021.01.062 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1016/j.jbusres.2021.01.062 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:171274 |
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