Krauss, J.E. orcid.org/0000-0003-4593-0781 and Barrientos, S. (2021) Fairtrade and beyond : shifting dynamics in cocoa sustainability production networks. Geoforum, 120. pp. 186-197. ISSN 0016-7185
Abstract
Fairtrade was the most popular sustainability standard for cocoa in the 2000s, reflecting the movement’s success in building credibility. There have long been debates within the Fairtrade movement over the extent of engagement with private companies, with tensions between expanding scale of engagement versus adherence to the movement’s founding principles. Amid predictions of insufficient future supply, a widening spectrum of stakeholders and standard-setters is engaging in ‘cocoa sustainability’ initiatives. Increasingly, private companies are relying on sustainability programmes they have devised themselves, often eschewing independent certification from Fairtrade and other standard-setters. This paper asks to what extent do the changing dynamics in cocoa sustainability between civil-society standards and corporate-led initiatives exemplify larger shifts away from civil-society sources of credibility, and how is this affecting the trajectory of cocoa sustainability standards, particularly Fairtrade? Conceptually, the paper draws on global production network analysis to explore embeddedness and power asymmetries, complemented by an analysis of credibility through convention theory and sources of justification. Empirically, it reviews the changing dynamics in cocoa sustainability in terms of independent sustainability standards and major chocolate company-led programmes. It argues that the increasing reliance on corporate-led cocoa sustainability initiatives constitutes a significant shift in terms of sources of credibility, which risks exacerbating power and embeddedness asymmetries. It remains open whether this will enhance or undermine sustainability in future.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Elsevier. This is an author produced version of a paper subsequently published in Geoforum. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). |
Keywords: | Cocoa; Sustainability; Fairtrade; Global production networks; Convention theory |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 15 Feb 2021 09:23 |
Last Modified: | 13 Feb 2023 01:13 |
Status: | Published |
Publisher: | Elsevier BV |
Refereed: | Yes |
Identification Number: | 10.1016/j.geoforum.2021.02.002 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:171112 |
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