Basu, S, Munjal, S orcid.org/0000-0002-8713-687X, Malik, A et al. (1 more author) (2021) Investigating the Causal Configurations of Cost Efficient Firms at the Bottom of Pyramid. International Business Review, 30 (5). 101810. ISSN 0969-5931
Abstract
This study highlights how social and commercial enterprises with local and global presence, balance their economic and social goals, to sustainably serve the bottom-of-the-pyramid (BoP) markets, predominantly in emerging economies. Employing the lens of transaction cost economics and configurational theory, we propose that successful venturing into the BoP markets, sensitize firms to create appropriate governance mechanisms for reducing transaction costs, resulting in creation and capture of values. Further, these mechanisms enable those firms to attain cost efficiency and sustainability in the process of fulfilling their social objectives. To that end, we employed the case survey method to analyse 42 cases, from the Harvard Business School repository, on multinational enterprises (MNEs) in emerging economies. Further, we used qualitative comparative analysis to uncover the various causal governance configurations that enabled those firms to sustainably serve the BoP markets.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2021 Elsevier Ltd. All rights reserved. This is an author produced version of an article published in International Business Review. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Bottom-of-the-pyramid; Transaction cost; Social and commercial enterprises; Causal configurations; Fuzzy set qualitative comparative analysis |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 25 Jan 2021 16:44 |
Last Modified: | 27 Jun 2022 13:27 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.ibusrev.2021.101810 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:170270 |