Valuation of Brand Equity and Retailer Growth Strategies Using Real Options

Trigeorgis, L, Baldi, F and Katsikeas, CS orcid.org/0000-0002-8748-6829 (2021) Valuation of Brand Equity and Retailer Growth Strategies Using Real Options. Journal of Retailing, 97 (4). pp. 523-544. ISSN 0022-4359

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Item Type: Article
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© 2021 New York University. Published by Elsevier Inc. All rights reserved. This is an author produced version of an article published in Journal of Retailing Uploaded in accordance with the publisher's self-archiving policy.

Keywords: Retailer growth strategy; Brand equity; Real options
Dates:
  • Published: December 2021
  • Published (online): 19 February 2021
  • Accepted: 11 January 2021
Institution: The University of Leeds
Academic Units: The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS)
Depositing User: Symplectic Publications
Date Deposited: 15 Jan 2021 16:24
Last Modified: 19 Feb 2023 01:13
Status: Published
Publisher: Elsevier
Identification Number: 10.1016/j.jretai.2021.01.002
Open Archives Initiative ID (OAI ID):

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