O'Hagan, L. orcid.org/0000-0001-5554-4492 (2019) The advertising and marketing of the Edwardian prize book: gender for sale. English Literature in Transition 1880-1920, 62 (1). pp. 72-94. ISSN 0013-8339
Abstract
Great Britain developed a new way of thinking increasingly based upon the possession of material goods. The Great Exhibition of 1851 marked a pivotal moment crystallizing the transformation of the advertising industry and forming a commodity culture. Later advertising became the coordinating frame within which very different forms of social life were grouped. This article is concerned with a particular aspect of advertising: the prize book, a book given as an award by an educational or religious institution to disseminate approved fiction to children. Prize-book catalogues from six major prize-book publishing houses of the early twentieth century are used to explore how prize books were marketed to educators in Edwardian Britain, how boys and girls were framed by the advertisements, and how differences existed between secular and religious publishers, revealing insights into gender ideologies in the Edwardian period.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 University of North Carolina |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Sociological Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 20 Jan 2021 14:26 |
Last Modified: | 20 Jan 2021 14:26 |
Status: | Published |
Publisher: | University of North Carolina |
Refereed: | Yes |
Identification Number: | https://muse.jhu.edu/article/710489 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:169726 |