O’ Hagan, L. (2018) The dip pen as a source of social distinction in Victorian Britain. History of Retailing and Consumption, 4 (3). pp. 187-216. ISSN 2373-518X
Abstract
In the nineteenth century, Britain was the epicentre of pen-making, with around 75% of the world’s dip pens being manufactured in Birmingham. While the ownership of dip pens was initially restricted to upper-class Victorians due to their expensive cost, the introduction of mass-production techniques and the 1870 Education Act led to their adoption by the lower classes. The democratisation of the dip pen offered manufacturers an attractive new opportunity to capitalise on Britain’s deeply rooted class structure and use the pen as a strategy of distinction. This paper explores how dip pens, inkwells and blotters became marketed by manufacturers in ways that tapped into collective consciousness on social status, power and one’s sense of limitations, thus reinforcing class divisions. In doing so, it uses Bourdieu’s notion that personal possessions are the ‘practical affirmation of an inevitable difference’ and become the coordinating frame within which social life is grouped. This paper also investigates how Englishness, the notion of Empire and nationalism were used to sell pens abroad. It determines that pen manufacturers were able to build a highly lucrative trade through the exploitation of the ‘social conditioning’ of consumers on class and national identity.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018 Informa UK Limited, trading as Taylor & Francis Group. |
Keywords: | Pens; consumer culture; commoditisation; Victorian Britain; social class |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Sociological Studies (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 20 Jan 2021 09:29 |
Last Modified: | 20 Jan 2021 09:29 |
Status: | Published |
Publisher: | Informa UK Limited |
Refereed: | Yes |
Identification Number: | 10.1080/2373518x.2018.1548684 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:169716 |