Effects of position of speed limit signs and the presence of speed camera on Malaysian drivers’ speed choice: An eye-tracking study

Speeding is one of the most common driving violations in the world including in Malaysia. Reducing speed-related fatalities is one of Malaysia’s strategies to improve road safety. The current study aimed to investigate the effect of speed limit sign positioning and the presence of speed camera on drivers’ judgments about the appropriate speed to drive and their associated eye movements. Twenty participants took part in the study, and thirty two images of roads with a range of actual speed limits were presented. In each picture the displayed speed limit was edited to 30% lower than what participants think is appropriate on average. Speed limit signs were either presented on the road or on the speed limit sign boards at the road sides, and a speed camera sign was either present or not. Drivers judged a lower appropriate speed to drive when the camera sign was present than absent, while there was a wider spread of differences between judged and displayed speed when the speed limit sign was presented on the board than on the road. Drivers were quicker in fixating and looked more at the general area in which the speed limit sign appeared. Therefore drivers’ visual attention across scenes may be manipulated by the sign positions. These low-cost interventions could be useful in managing speed choice in Malaysia.