Royle, Tony orcid.org/0000-0002-2209-4170 and Rueckert, Yvonne (2020) McStrike! Framing, (political) opportunity and the development of a collective identity: McDonald’s and the UK Fast-Food Rights Campaign. Work, Employment and Society. 0950017020959264. ISSN 1469-8722
Abstract
The article examines the development of the UK ‘Fast-Food Rights Campaign’ and the formation of a collective identity amongst McDonald’s UK workers. We illustrate how, despite an acquiescent and fragmented workforce, workers diagnostically frame (recognize, articulate and attribute) perceived injustices relating to their pay and working conditions. However, our main focus is on prognostic framing which brings people ‘together’ to find a ‘consensus’ for a solution to perceived injustices. Prognostic framing also requires the ability to process and interpret information in a holistic way and to reach out for support to external stakeholders such as trade unions. We apply Bourdieu’s theory of capital and the concept of political opportunity to help us ‘unpick’ prognostic framing. In this context, we examine the cultural and social capital of worker leaders, in particular their personal characteristics and, their perceptions about the level of support in the external environment
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details. |
Keywords: | Diagnostic and Prognostic Framing, Social and Cultural Capital, Political Opportunity, Identity, McDonald’s, Strikes |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 28 Sep 2020 11:40 |
Last Modified: | 21 Jan 2025 17:49 |
Published Version: | https://doi.org/10.1177/0950017020959264 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1177/0950017020959264 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:166034 |