Mohamed, N., Taheri, B., Farmaki, A. et al. (2 more authors) (2020) Stimulating satisfaction and loyalty: transformative behaviour and Muslim consumers. International Journal of Contemporary Hospitality Management, 32 (9). pp. 2903-2923. ISSN 0959-6119
Abstract
Purpose
This study aims to investigate the combinations of religiosity, cosmopolitanism and perceived destination image leading to satisfaction and loyalty amongst Muslim consumers within the Maldivian tourism and hospitality context.
Design/methodology/approach
Using fuzzy-set qualitative comparative analysis (fsQCA), this study reveals that diverse combinations of religiosity, cosmopolitanism and destination image dimensions stimulate satisfaction and loyalty in Muslim consumers.
Findings
Multiple recipes can be used to design compelling destinations that balance the desire for religiosity and cosmopolitanism characteristic of contemporary Muslim consumers. The results confirm the applicability of complexity theory in explaining Muslim consumer behaviour within the Islamic destination context.
Practical implications
Several implications for the hospitality and tourism industry are drawn from the results, with suggestions for future research provided. Each fsQCA recipe identifies distinct suggestions to shape the design of destination attributes and hospitality offerings to stimulate consumer satisfaction and loyalty.
Originality/value
Complexity theory was applied to assess the complex causal relationships among Muslim consumers’ religiosity, perceived destination image, cosmopolitanism, satisfaction and loyalty.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020, Emerald Publishing Limited. This is an author-produced version of a paper subsequently published in International Journal of Contemporary Hospitality Management. This version is distributed under the terms of the Creative Commons Attribution-NonCommercial Licence (http://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes. |
Keywords: | Consumer behaviour; Religiosity; Maldives; Cosmopolitanism; Destination image |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 03 Sep 2020 08:57 |
Last Modified: | 03 Sep 2020 08:57 |
Status: | Published |
Publisher: | Emerald |
Refereed: | Yes |
Identification Number: | 10.1108/ijchm-04-2020-0330 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:165079 |
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