Bruine de Bruin, W and Ulqinaku, A orcid.org/0000-0003-3456-6451 (2021) Effect of mortality salience on charitable donations: Evidence from a national sample. Psychology and Aging, 36 (4). pp. 415-420. ISSN 0882-7974
Abstract
Mortality salience refers to being reminded of death, which increases self-reported prosociality in student samples. Here, we examined effects of mortality salience on actual donations, in a national life-span sample (N = 5,376). In the mortality-salience (vs. control) condition, participants donated on average 25 cents more to charity, out of their $5 budget. This finding was unaffected by adult age or charity type, suggesting its generalizability. However, older adults donated more than younger adults. Auxiliary analyses suggested that fear of death was likely not the main mechanism underlying our findings. We discuss implications for literatures on mortality salience, aging, and charitable giving.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 American Psychological Association This document is copyrighted by the American Psychological Association or one of its allied publishers. This article is intended solely for the personal use of the individual user and is not to be disseminated broadly. |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 Aug 2020 12:07 |
Last Modified: | 05 Jul 2022 08:33 |
Status: | Published |
Publisher: | American Psychological Association |
Identification Number: | 10.1037/pag0000478 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:164555 |