Howley, P orcid.org/0000-0002-3385-629X and Ocean, N (2021) Doing More with Less: Leveraging Social Norms and Status Concerns in Encouraging Conservation Farm Practices. Land Economics, 97 (2). pp. 372-387. ISSN 0023-7639
Abstract
Engagement in conservation farm practices often lags behind what would be predicted by an analysis of economic returns. Through a number of novel experiments, we illustrate how identity-based utility can be harnessed to encourage pro-environmental behaviors. Results show that providing farmers with an opportunity to demonstrate their “green credentials” as well as the use of descriptive norms can encourage conservation practices. Interventions such as these represent a low-cost yet powerful supplement to traditional policy tools. New approaches for engendering behavioral change are likely to be particularly important in a U.K. context now that the United Kingdom has left the European Union.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Keywords: | Social norms; peer-effects; environmental measures; farmers; agri-environmental schemes |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Economics Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 31 Jul 2020 09:02 |
Last Modified: | 23 Feb 2023 15:58 |
Status: | Published |
Publisher: | University of Wisconsin Press |
Identification Number: | 10.3368/le.97.2.372 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:163829 |