Smith, Rachel A, Kim, Youllee, Matthews, Stephen A et al. (3 more authors) (2020) Communal Innovations:Inspiring Neighborhoods of Hope and Advocacy. Journal of health communication. pp. 1-10. ISSN 1081-0730
Abstract
Innovations promise a better future, which may generate feelings of hope and inspire advocacy. Some innovations are more communal in nature: attempting to address a social problem, through community engagement and wide-spread adoption. For such innovations, the social processes that involve collective aspects of community life may play important roles in fostering hope and interpersonal advocacy. This study uses communication infrastructure theory and discrete emotions theory to investigate hope and advocacy within a field trial for a salient, visible, community-bound innovation to reduce transmission of malaria. Heads of households in one community (N = 119) in West Africa were interviewed. Results showed that innovation hope was predicted by appraisals of innovation attributes. Better appraisals of the innovation's attributes, greater perceived collective efficacy, and recent malaria illness predicted more innovation advocacy. The spatial analysis showed that innovation advocacy was geographically clustered within the community, but hope was not. The implications for theory and practice are discussed.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 The Author(s). Published with license by Taylor & Francis Group, LLC |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Sciences (York) > Biology (York) |
Depositing User: | Pure (York) |
Date Deposited: | 21 Jul 2020 14:10 |
Last Modified: | 08 Feb 2025 00:39 |
Published Version: | https://doi.org/10.1080/10810730.2020.1785059 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1080/10810730.2020.1785059 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:163559 |
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Description: Communal Innovations Inspiring Neighborhoods of Hope and Advocacy
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