Najafi Tavani, Z orcid.org/0000-0002-6063-8378, Mousavi, S, Zaefarian, G orcid.org/0000-0001-5824-8445 et al. (1 more author) (2020) Relationship learning and international customer involvement in new product design: The moderating roles of customer dependence and cultural distance. Journal of Business Research, 120. pp. 42-58. ISSN 0148-2963
Abstract
This study focuses on relationship learning and its implications for international customer involvement during the design stage of the new product development (NPD) process. It utilizes relationship learning capability perspective to investigate the linkages between relationship learning, international customer involvement, and suppliers' performance. We also investigate whether customer dependence and cultural distance moderate the association between (a) relationship learning and international customer involvement and (b) international customer involvement and supplier performance. Using 264 respondents from Chinese manufacturing firms that have international customers, this study identifies that international customer involvement partially mediates the link between relationship learning and supplier performance. Furthermore, customer dependence strengthens, and cultural distance weakens, the effect of relationship learning on international customer involvement. However, only cultural distance negatively moderates the relationship between international customer involvement and supplier performance.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 Elsevier Inc. All rights reserved. This is an author produced version of an article published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | International customer involvement; New product development; Relationship learning; Supplier performance; Customer dependence; Cultural distance |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 23 Jul 2020 12:41 |
Last Modified: | 31 Jan 2022 01:38 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2020.07.020 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:163474 |