Heywood, E. orcid.org/0000-0002-6548-6713, Ivey, B. and Meuter, S. (2021) Evaluating academic and media nongovernmental organization partnerships for participatory data gathering. International Journal of Market Research, 63 (1). pp. 43-57. ISSN 1470-7853
Abstract
This article discusses participatory methods for data gathering in the context of a partnership between a Swiss-based media development organization, Fondation Hirondelle, and a research team at the University of Sheffield. In 2018–2019, the partnership conducted fieldwork which focused on the impact of radio on women listeners in Niger. The project used participatory methods of data gathering in the form of workshops and focus group discussions (FGDs). The article examines the advantages and limitations of combining the practical experience of international development organizations and the in-depth research capabilities of academia. To triangulate this collaboration and to navigate the limitations of FGDs, the use of workshops is discussed as an important method for providing feedback among the radio practitioners and experts in Niger. The article examines the usefulness of combining these methods and reshaping their application to promote participatory research with radio audiences and practitioners.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 The Author(s). This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
Keywords: | academia; collaboration; focus groups; NGOs; practitioners; radio; workshops |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Journalism Studies (Sheffield) |
Funding Information: | Funder Grant number Economic and Social Research Council N/A |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 17 Jul 2020 15:31 |
Last Modified: | 30 Apr 2021 14:38 |
Status: | Published |
Publisher: | SAGE Publications |
Refereed: | Yes |
Identification Number: | 10.1177/1470785320948014 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:163384 |