Ganz, B. and Grimes, A. (2018) How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims. Journal of Advertising Research, 58 (4). pp. 476-486. ISSN 0021-8499
Abstract
This study establishes claim specificity as a conceptually distinct message characteristic and a robust antecedent of claim credibility. The relationship between the specificity and the credibility of green claims is examined by way of a 2 × 2 online experiment, with a broad sample of consumers. The results show that being specific increased the perceived credibility of green claims across a range of products, regardless of their perceived environmental relevance. Theoretical, practical, and research implications are discussed.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018 ARF. This is an author-produced version of a paper subsequently published in Journal of Advertising Research. Uploaded in accordance with the publisher's self-archiving policy. |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 10 Jul 2020 06:59 |
Last Modified: | 10 Jul 2020 06:59 |
Status: | Published |
Publisher: | World Advertising Research Center (WARC) |
Refereed: | Yes |
Identification Number: | 10.2501/jar-2018-001 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:163071 |