Owalla, B. orcid.org/0000-0001-9706-3144 and Al-Ghafri, A. (2020) "Bitten by the entrepreneur bug" - critiquing discourses on women owner-managers/entrepreneurs in the Kenyan and Omani newspapers. Gender in Management: An International Journal, 35 (6). pp. 529-551. ISSN 1754-2413
Abstract
Purpose This paper aims to critically analyze media discourses on women owner-managers/entrepreneurs (OMEs) in the Kenyan and Omani newspapers.
Design/methodology/approach A critical discourse analysis is carried out on a total of 408 online media articles (174 articles from Omani newspapers and 234 articles from Kenyan newspapers) on women OMEs over the period 2010–2018. Articles are also classified based on their framing of women’s entrepreneurship.
Findings Five main categories of media discourses are identified, i.e. discourses on government/institutional initiatives; women OMEs’ dependency; women OMEs’ femininity; women OMEs’ societal impact; and normalization of women OMEs. These gendered media discourses and underlying assumptions further perpetuate women OMEs’ subordinate position in society, weaken their social legitimacy and trivialize their roles as managers and leaders in society.
Research limitations/implications The analysis was limited to online articles published in mainstream media. Future research could focus on offline print media from smaller media distributors or other distribution channels.
Practical implications Policymakers and media houses need to pay greater attention to the subtle mechanisms reproducing gender stereotypes. Women OMEs should also take a more active role in constructing their identity in the media.
Originality/value This paper highlights the underlying assumptions of media discourses regarding women’s empowerment that negatively impacts their social legitimacy. This paper also draws attention to media’s role in the trivialization of women OMEs’ leadership and managerial roles and subsequent marginalization of their social status.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 Emerald Publishing Ltd. This is an author-produced version of a paper subsequently published in Gender in Management. This version is distributed under the terms of the Creative Commons Attribution-NonCommercial Licence (http://creativecommons.org/licenses/by-nc/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. You may not use the material for commercial purposes. |
Keywords: | media discourses; framing; gender stereotypes; Kenyan/Omani press; women owner-managers/entrepreneurs |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 12 May 2020 07:43 |
Last Modified: | 22 Nov 2021 12:13 |
Status: | Published |
Publisher: | Emerald |
Refereed: | Yes |
Identification Number: | 10.1108/GM-01-2020-0019 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:160409 |