Herrero, M. and Kraemer, S. (2020) Fundraising as organisational knowing in practice : evidence from the arts and higher education in the UK. International Journal of Nonprofit and Voluntary Sector Marketing, 25 (4). e1673. ISSN 1465-4520
Abstract
This paper argues for the centrality of organisational practices in occupational learning with a case study of fundraising in the non‐profit UK's arts and higher education sectors. Despite the need to increase charitable giving to non‐profit organisations, little is known about the work, fundraisers must do in order to carry out their jobs. We argue that fundraisers develop strategic understandings and competences within organisational environments, which they put into practice in their relationships with stakeholders within and outside the organisations where they work. Our findings suggest that one of the main ways in which fundraisers learn is by negotiating and surmounting obstacles both internally, within their organisational environments and externally, around the perception of fundraising as a profession. We thus argue for the importance of establishing a “fundraising culture” within organisational environments; a shared organisational competence where fundraising is practiced as a legitimate and strategic type of practice.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 The Authors. This is an open access article under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits use, distribution and reproduction in any medium, provided the original work is properly cited. |
Keywords: | arts; fundraising; higher education; knowing‐in‐practice; professionalisation |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 20 Apr 2020 10:30 |
Last Modified: | 24 Nov 2021 16:38 |
Status: | Published |
Publisher: | Wiley |
Refereed: | Yes |
Identification Number: | 10.1002/nvsm.1673 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:159555 |