Sakka, G and Ahammad, MF orcid.org/0000-0003-0271-2223 (2020) Unpacking the relationship between employee brand ambassadorship and employee social media usage through employee wellbeing in workplace: A theoretical contribution. Journal of Business Research, 119. pp. 354-363. ISSN 0148-2963
Abstract
This paper aims to explore the importance of SM in fostering employee wellbeing and promoting through this relationship employee brand ambassadorship in new innovative lines. In this paper, we have proposed a conceptual framework on the role of SM usage to advance the theoretical understanding of SM usage and employee wellbeing, and employee brand advocacy. In doing so, we have framed a model embracing the effect of SM usage on employee wellbeing and employee brand advocacy, and how employee brand advocacy can act as vital communicational activity with various stakeholders of the organization. This study contributes in the literature, as the ending point of this paper is the theoretical formulation of a new relationship between SM employee usage with employee wellbeing and employee advocacy. This paper is proposing a model embracing the effect of SM usage on employee wellbeing and advocacy and, set up the boundaries for future empirical work.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 Elsevier Inc. This is an author produced version of a paper published in the Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Social Media (SM) employee usage; Employee brand ambassadorship; Employee advocacy; Employee wellbeing; Stakeholder |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 16 Apr 2020 13:10 |
Last Modified: | 28 Jul 2022 13:29 |
Status: | Published |
Publisher: | Elsevier BV |
Identification Number: | 10.1016/j.jbusres.2020.03.038 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:159441 |