Ulqinaku, A orcid.org/0000-0003-3456-6451, Sarial-Abi, G, Kinsella, EL et al. (1 more author) (2021) The Breaking-bad Effect: Priming with an Antihero Increases Sensation Seeking. British Journal of Social Psychology, 60 (1). pp. 294-315. ISSN 0144-6665
Abstract
Antiheroes are characters that share features with both heroes and villains, typified as selfish and rule breakers, but who end up doing something good for society. In this research, we examined how priming people with antiheroes (vs. heroes) affected their sensation seeking. We reason that antiheroes (vs. heroes) are more associated with temporally close (vs. past and future) events. Given that sensation seeking is related to being focused on the present (vs. past or future), we hypothesized that if people are primed with antiheroes (vs. heroes) they are more likely to seek sensation. Findings from a series of five experimental studies provide insights into the effect of priming with an antihero on people’s sensation seeking, providing directions for future research in psychology and practical applications in the areas of marketing strategy and consumer behaviour.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 The British Psychological Society. This is the peer reviewed version of the following article: Ulqinaku, A , Sarial-Abi, G, Kinsella, EL et al. (1 more author) (2021) The Breaking-bad Effect: Priming with an Antihero Increases Sensation Seeking. British Journal of Social Psychology, 60 (1). pp. 294-315, which has been published in final form at https://doi.org/10.1111/bjso.12374. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. |
Keywords: | antiheroes; heroes; person perception; sensation seeking; temporal focus |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 21 Feb 2020 12:07 |
Last Modified: | 19 Jul 2022 13:49 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1111/bjso.12374 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:157486 |