Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Chua, Alton Y.K. (2020) How alluring is the online profile of tour guides? Annals of Tourism Research. 102887. ISSN 0160-7383
Abstract
This paper examines the effects of tour guides’ online profile on Internet users looking to book a vacation in terms of four aspects: perceived usefulness of the profile, hedonic attitude toward the tour guide, utilitarian attitude toward the tour guide, and purchase intention for the package tour. An experiment was conducted with 285 participants. A happy facial expression on the profile picture and a detailed profile description generally drew favorable responses. Moreover, the participants preferred male to female tour guides, thereby highlighting how the tourism industry is plagued by gender stereotype. Besides having implications for tour guides and travel agencies, the paper calls for a globally agreed policy on gender equality in tourism.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 Elsevier Ltd. All rights reserved. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. |
Keywords: | gender,group package tour,online profile,traveler perception,tour guide,tour leader |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 17 Feb 2020 14:50 |
Last Modified: | 21 Feb 2025 00:06 |
Published Version: | https://doi.org/10.1016/j.annals.2020.102887 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1016/j.annals.2020.102887 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:157242 |