Applying conditional process modelling to investigate factors influencing the adoption of water pollution mitigation behaviours

Given that much of water resource pollution is behavioural in nature, understanding pro-environmental behaviour as well as the complex determinants of such behaviours is key to designing effective policies aimed at addressing the problem. The limited studies that attempt to explore the topic rely typically on first-generation statistical procedures, often failing to address the complexities of pro-environmental behaviour. We apply conditional process modelling to investigate potential determinants of behaviours aimed at mitigating water pollution—using an extended attitude-behaviour-context model. Results show that knowledge of the sources of water pollution has an effect on attitude towards water resources management. Additionally, situational factors—such as the availability of waste collection bins—influence behaviour in relation to water pollution. These findings suggest the need to deepen awareness on water pollution and to consider situational factors in policy design and implementation.