Liu, Y orcid.org/0000-0001-6641-4845, Hultman, KGM orcid.org/0000-0003-1771-8898, Eisingerich, A et al. (1 more author) (2020) How Does Brand Loyalty Interact with Tourism Destination? Exploring the Effect of Brand Loyalty on Place Attachment. Annals of Tourism Research, 81. 102879. ISSN 0160-7383
Abstract
The research examines to what extent emotional place attachment is impacted by people's feelings towards international companies associated with the place, and what mechanism and conditions drive such effects. The research draws on the feelings-as-information perspective and empirically tests the relationships in three international multi-method studies. The results demonstrate that brand loyalty plays a key role in place affective image and emotional place attachment. The study theorizes and empirically shows the importance of affect, authenticity, and cultural distance in such relationships. Critically, it enriches understanding of brand–place relationships and identify key boundary conditions. Tourism marketers need to appropriately manage perceptions of local brands' authenticity and consider cultural distance when designing destination campaigns in their efforts to strengthen place attachment.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2020 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/BY-NC-ND/4.0/). |
Keywords: | Loyalty; Brand authenticity; Cultural distance; Affective image; Attachment |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) > Management Division Decision Research (LUBS) The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 24 Jan 2020 13:59 |
Last Modified: | 08 Feb 2021 18:12 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.annals.2020.102879 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:155969 |