Unpopular Culture: Ecological Dissonance and Sustainable Futures in Media-Induced Tourism

The article deconstructs media-induced tourist development’s relationship with “sustainability,” “ecology” and the “popular”. I highlight the interconnected, but often competing interpretations of “ecology” as interactions among technics (representational regimes), technological regimes and institutions (media, tourism), social agents (media/tourism experts, fan tourists and their hosts), and the natural and built environment in which these take place. Constitutive of contemporary economic and sociocultural complexities in which media-induced “popular cultures” are produced and consumed, these ecological landscapes are increasingly in conflict between and within themselves. Such conflicts destabilize “popular culture” as ritualized behavior or experiential domain, enmeshing it into populist reactions against tourists/guests/strangers.