Lloyd, K orcid.org/0000-0002-0420-2342, Cameron, E, Williams, H et al. (4 more authors) (2020) Do marketing and alcohol treatment/public health experts think televised alcohol advertisements abide by regulatory guidelines? Journal of Health Psychology, 25 (10-11). pp. 1657-1668. ISSN 1359-1053
Abstract
Televised alcohol advertisements in the United Kingdom must abide by the Broadcast Committee of Advertising Practice Code, which provides guidelines concerning advertisements not implying, condoning or encouraging immoderate, irresponsible or antisocial drinking. Previously, 75 per cent of 373 general public respondents were shown one of seven advertisements rated a breach of at least one guideline. This study assessed whether experts in marketing (n = 25) and alcohol treatment/public health (n = 25) perceived the same seven television alcohol advertisements as complying with the Broadcast Committee of Advertising Practice Code. Overall, 83 per cent of advertisements were rated as breaching at least one guideline. This provides further proof that self-regulatory alcohol guidelines are not fit for purpose.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author(s) 2018. This is an author produced version of a paper published in Journal of Health Psychology. Reprinted by permission of SAGE Publications. |
Keywords: | advertising, alcohol, drinking behaviour, health promotion, public health psychology |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Medicine and Health (Leeds) > School of Medicine (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 23 Dec 2019 12:00 |
Last Modified: | 08 Oct 2020 15:18 |
Status: | Published |
Publisher: | SAGE Publications |
Identification Number: | 10.1177/1359105318770727 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:154867 |