Strandberg, C, Styvén, ME and Hultman, M orcid.org/0000-0003-1771-8898 (2020) Places in good graces: The role of emotional connections to a place on word-of-mouth. Journal of Business Research, 119. pp. 444-452. ISSN 0148-2963
Abstract
The role of emotional connections to places has largely been studied with a focus on place visitors. However, while residents are considered integral to the place brand, their perspectives generally have been overlooked. This study aims to increase the understanding of the relationships between place image, self-congruity, place attachment, and positive word-of-mouth among residents and visitors of a place. A conceptual model is advanced from identity and attachment theories. Responses from 654 residents and visitors in two Swedish cities were collected through an online survey, and the conceptual model was tested across the two city samples using structural equation modelling. Findings indicate that affective place image is positively related to positive word-of-mouth and that this relationship is mediated by place attachment for both residents and visitors. The results further show that self-congruity acts as a mediator between affective place image and place attachment for visitors but not for residents.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 Elsevier Inc. All rights reserved. This is an author produced version of a paper published in Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Place image; Self-congruity; Place attachment; Positive word-of-mouth |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 28 Nov 2019 14:28 |
Last Modified: | 10 Jun 2021 00:38 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2019.11.044 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:153953 |