Morgan, NA (2019) Researching Marketing Capabilities: Reflections from Academia. AMS Review, 9 (3-4). pp. 381-385. ISSN 1869-814X
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © Academy of Marketing Science 2019. This is an author produced version of a paper published in AMS Review. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Marketing capabilities; Capability building |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 14 Oct 2019 15:48 |
Last Modified: | 25 Jun 2023 22:00 |
Status: | Published |
Publisher: | Springer |
Identification Number: | 10.1007/s13162-019-00158-4 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:151781 |