Foroudi, P, Cuomo, MT, Foroudi, MM et al. (2 more authors) (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113. pp. 317-325. ISSN 0148-2963
Abstract
Our study investigates the role of identity and heritage of a place in creating competitiveness of the place and its retailers, by utilizing its image and reputation to improve its attraction for tourists. We explored the perceptions of tourists to test a conceptual model which was developed using concepts available in current academic literature. Data were collected relating to a famous retail store in London which is a popular destination. Findings from a survey of 294 store tourists visiting the store suggest that place heritage is the key driver of competitiveness of both the retailer and place, through their image and reputation. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are outlined and directions for future research are considered.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 Published by Elsevier Inc. This is an author produced version of a paper published in the Journal of Business Research. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Place identity; Place heritage; Place image; Reputation; Brand competitiveness; Retailer competitiveness |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 07 Oct 2019 12:26 |
Last Modified: | 01 May 2021 00:38 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.jbusres.2019.09.042 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:151779 |