Walsh, D., Clough, P., Hall, M. et al. (3 more authors) (2019) Analysis of transaction logs from National Museums Liverpool. In: Doucet, A., Isaac, A., Golub, K., Aalberg, T. and Jatowt, A., (eds.) TPDL 2019 Proceedings : Digital Libraries for Open Knowledge. 23rd International Conference on Theory and Practice of Digital Libraries, 09-12 Sep 2019, Oslo, Norway. Lecture Notes in Computer Science (11799). Springer , pp. 84-98. ISBN 9783030307592
Abstract
The websites of Cultural Heritage institutions attract the full range of users, from professionals to novices, for a variety of tasks. However, many institutions are reporting high bounce rates and therefore seeking ways to better engage users. The analysis of transaction logs can provide insights into users’ searching and navigational behaviours and support engagement strategies. In this paper we present the results from a transaction log analysis of web server logs representing user-system interactions from the seven websites of National Museums Liverpool (NML). In addition, we undertake an exploratory cluster analysis of users to identify potential user groups that emerge from the data. We compare this with previous studies of NML website users.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Editors: |
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Copyright, Publisher and Additional Information: | © 2019 Springer Nature. This is an author-produced version of a paper subsequently published in TPDL 2019 Proceedings. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | digital cultural heritage; museum website; users; survey; transaction log analysis; cluster analysis |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Information School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 20 Jun 2019 09:03 |
Last Modified: | 30 Aug 2020 00:38 |
Status: | Published |
Publisher: | Springer |
Series Name: | Lecture Notes in Computer Science |
Refereed: | Yes |
Identification Number: | 10.1007/978-3-030-30760-8_7 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:147541 |