Dommett, K. orcid.org/0000-0003-0624-6610 and Power, S. (2019) The Political Economy of Facebook Advertising: Election Spending, Regulation and Targeting Online. The Political Quarterly, 90 (2). pp. 257-265. ISSN 0032-3179
Abstract
Political advertising on Facebook is the latest in a long line of developments in campaign practice, and is a tool that has been mobilised extensively in elections around the world. In this article, we explore what we know about Facebook advertising at elections and ask what existing data from the UK Electoral Commission can reveal about current usage. Highlighting the principles behind Facebook advertising, we argue that existing metrics offer little insight into current campaign trends—posing analytical, methodological and normative challenges for academics and electoral regulators alike. Moreover, we argue that these challenges strike at the heart of debates about democratic responsibility and the degree to which governments should cede responsibility to commercial actors who may have differing understandings of fundamental democratic norms.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 The Authors. The Political Quarterly published by John Wiley & Sons Ltd on behalf of Political Quarterly Publishing Co (PQPC). This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited. https://creativecommons.org/licenses/by/4.0/ |
Keywords: | Facebook; election spending; targeting; regulation; political financing |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Department of Politics and International Relations (Sheffield) |
Funding Information: | Funder Grant number ECONOMIC & SOCIAL RESEARCH COUNCIL ES/N01667X/1 BRITISH ACADEMY (THE) EN\170107 |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 13 May 2019 11:43 |
Last Modified: | 03 Dec 2021 07:32 |
Status: | Published |
Publisher: | Wiley |
Refereed: | Yes |
Identification Number: | 10.1111/1467-923x.12687 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:145985 |
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