Kipnis, E. orcid.org/0000-0002-7976-0787 (2018) On decomposing the ‘thick’ and the ‘thin’ for measuring cosmopolitanism in multicultural marketplaces: Why unpacking the foreign and global aspects of cosmopolitanism matters. In: Emontspool, J. and Woodward, I., (eds.) Cosmopolitanism, Markets, and Consumption: A Critical Global Perspective. Palgrave Macmillan , pp. 39-67. ISBN 9783319641782
Abstract
Cosmopolitanism as a phenomenon evolved such that in one given locale, individuals’ conceptions of ‘cultural others’ may or may not be constrained to this locale’s boundaries. This can be attributed to many national markets emerging as multicultural marketplaces, for example, environments of intra-nationally diverse cultural composition that are transnationally connected to cultures in other locales. From consumption perspective, such evolution of consumer environments and resultant evolved nature of cosmopolitan outlook inform distinctly divergent expectations and responses to cultural associations assigned to consumer goods and experiences. This chapter reviews these developments against extant consumer cosmopolitanism measurement scales. It posits that multicultural marketplaces’ paradigm necessitates decomposition of these measures to reflect the transnational (‘thin’) and intra-national (‘thick’) dimensions of cosmopolitanism construct.
Metadata
Item Type: | Book Section |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © The Author 2018. This is an author produced version of a chapter subsequently published in Emontspool J., Woodward I. (eds) Cosmopolitanism, Markets, and Consumption. Palgrave Macmillan. Uploaded in accordance with the publisher's self-archiving policy. |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 05 Apr 2019 15:10 |
Last Modified: | 15 Dec 2019 01:38 |
Status: | Published |
Publisher: | Palgrave Macmillan |
Identification Number: | 10.1007/978-3-319-64179-9_3 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:144359 |