Bonini, N, Hadjichristidis, C orcid.org/0000-0002-9441-6650 and Graffeo, M (2018) Green nudging. Acta Psychologica Sinica, 50 (8). pp. 814-826. ISSN 0439-755X
Abstract
Our current lifestyle is not sustainable. One way to increase sustainability is by developing greener technologies. Another, complementary way, is by altering people’s attitudes, habits, and behaviors. Here we discuss six techniques that aim to gently push or nudge people towards more pro-environmental choices and behaviors. These techniques range from ones that can be applied from a distance, e.g., techniques which could inform the construction of communication messages, to ones that involve changes in the context where the choice takes place. Therefore, the present review can be of interest to practitioners such as marketers, policymakers, and consumer representatives. For each technique, we discuss its theorized cognitive and/or emotional underpinnings. Furthermore, we identify gaps in the literature and ways in which future research could fill these gaps.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Keywords: | decision-making; nudging; pro-environmental decisions; context effects |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 15 Mar 2019 15:33 |
Last Modified: | 15 Mar 2019 15:33 |
Status: | Published |
Publisher: | Science Press |
Identification Number: | 10.3724/SP.J.1041.2018.00814 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:143693 |