Antonetti, P, Manika, D and Katsikeas, C orcid.org/0000-0002-8748-6829 (2019) Why consumer animosity reduces product quality perceptions: The role of extreme emotions in international crises. International Business Review, 28 (4). pp. 739-753. ISSN 0969-5931
Abstract
International crises often influence consumers to reject offerings associated with a hostile country. While research has shown that negative emotions mediate the influence of animosity beliefs on consumer behavior, scholars do not examine the specific influence of different discrete emotions. This study extends prior research by demonstrating that extreme negative emotions of contempt and disgust play a key role in explaining the effects of animosity beliefs on behavior. The strength of these emotions results in a degraded image of the target country that is associated with social exclusion and intergroup hatred. In such circumstances, animosity also reduces product quality perceptions and is extremely difficult to manage. The best strategy is to eliminate any connection between the country of origin and the relevant offering. The findings of this study suggest that rather than assessing negative emotions in general, managers should consider the specific emotional reactions elicited by the country under examination.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 Elsevier Ltd. All rights reserved. This is an author produced version of a paper published in International Business Review. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Consumer animosity; Consumer emotion; International crisis; Fear; Anger; Contempt; Disgust |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Marketing Division (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Feb 2019 16:38 |
Last Modified: | 18 Aug 2020 00:38 |
Status: | Published |
Publisher: | Elsevier |
Identification Number: | 10.1016/j.ibusrev.2019.02.003 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:142407 |
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