Hult, GTM, Hair, JF, Proksch, D et al. (3 more authors) (2018) Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling. Journal of International Marketing, 26 (3). pp. 1-21. ISSN 1069-031X
Abstract
Partial least squares structural equation modeling (PLS-SEM) has become a key method in international marketing research. Users of PLS-SEM have, however, largely overlooked the issue of endogeneity, which has become an integral component of regression analysis applications. This lack of attention is surprising because the PLS-SEM method is grounded in regression analysis, for which numerous approaches for handling endogeneity have been proposed. To identify and treat endogeneity, and create awareness of how to deal with this issue, this study introduces a systematic procedure that translates control variables, instrumental variables, and Gaussian copulas into a PLS-SEM framework. We illustrate the procedure's efficacy by means of empirical data and offer recommendations to guide international marketing researchers on how to effectively address endogeneity concerns in their PLS-SEM analyses.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018, American Marketing Association. This is an author produced version of a paper published in Journal of International Marketing. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | control variable, endogeneity, Gaussian copula, instrumental variable, partial least squares structural equation modeling (PLS-SEM) |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 08 Feb 2019 15:15 |
Last Modified: | 08 Feb 2019 18:19 |
Status: | Published |
Publisher: | SAGE Publications |
Identification Number: | 10.1509/jim.17.0151 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:142302 |