Canossa, Alessandro, Azadvar, Ahmad, Harteveld, Casper et al. (2 more authors) (2019) Influencers in Multiplayer Online Shooters Evidence of Social Contagion in Playtime and Social Play. In: CHI '19 Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems. ACM , New York
Abstract
In a wide range of social networks, people’s behavior is influenced by social contagion: we do what our network does. Networks often feature particularly influential individuals, commonly called influencers. Existing work suggests that in-game social networks in online games are similar to real life social networks in many respects. However, we do not know whether there are in-game equivalents to influencers. We therefore applied standard social network features used to identify influencers to the online multiplayer shooter Tom Clancy’s The Division. Results show that network features defined influencers had indeed an outsized impact on playtime and social play of players joining their in-game network.
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019 Copyright held by the owner/author(s). |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Sciences (York) > Computer Science (York) The University of York > Faculty of Arts and Humanities (York) > Theatre, Film, TV and Interactive Media (York) |
Funding Information: | Funder Grant number EPSRC EP/M023265/1 |
Depositing User: | Pure (York) |
Date Deposited: | 03 Jan 2019 12:40 |
Last Modified: | 02 Apr 2025 23:32 |
Published Version: | https://doi.org/10.1145/3290605.3300489 |
Status: | Published |
Publisher: | ACM |
Identification Number: | 10.1145/3290605.3300489 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:140484 |
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