Abecassis-Moedas, C and Rodrigues Pereira, J (2015) External Design for Reputation, Perspective and Exposure. Creativity and Innovation Management, 25 (3). pp. 396-407. ISSN 0963-1690
Abstract
This paper analyses why and how design‐centred industrial firms with internal design teams contract external designers. This research is based on an exploratory multiple case study methodology, with a sample of five highly reputable design‐centred industrial firms, operating in hypercompetitive industries. While some results challenge the mainstream literature on design management, others expand the existing literature, highlighting that not all firms extract the same benefits from external designers; neither do all external designers bring the same benefits to firms. The paper shows that firms with internal design teams contract external design for (1) reputation (external designers sign products and bring their reputation to the product and to the firm), (2) perspective (external designers bring a different perspective, especially when they come from a different industry from the firm), and (3) exposure (external designers bring exposure that enriches internal design teams).
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2016 John Wiley & Sons Ltd. This is the peer reviewed version of the following article: Abecassis-Moedas, C and Rodrigues Pereira, J (2015) External Design for Reputation, Perspective and Exposure. Creativity and Innovation Management, 25 (3). pp. 396-407. ISSN 0963-1690, which has been published in final form at http://dx.doi.org/10.1111/caim.12166. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving. (https://authorservices.wiley.com/author-resources/Journal-Authors/licensing-open-access/open-access/self-archiving.html) |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) > Management Division Strategy and Organisation (LUBS) |
Depositing User: | Symplectic Publications |
Date Deposited: | 20 Dec 2018 09:12 |
Last Modified: | 20 Dec 2018 09:12 |
Status: | Published |
Publisher: | Wiley |
Identification Number: | 10.1111/caim.12166 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:140174 |