Kipnis, Y. orcid.org/0000-0002-7976-0787 and Demangeot, C. (Accepted: 2018) Why marketing needs to move from cultural fit to multicultural fitness: early conceptual and empirical insights. In: European Marketing Academy (EMAC) Conference 2018. EMAC 2018, 28 May - 01 Jun 2018, Glasgow, UK. (Unpublished)
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 15 May 2019 12:23 |
Last Modified: | 15 May 2019 12:23 |
Status: | Unpublished |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:139813 |
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