Special session: Cultural identity and adaptation in global marketplaces: methodological, conceptual, and empirical evidence: an abstract

Nakata, C., Demangeot, C., Kipnis, Y. orcid.org/0000-0002-7976-0787 et al. (3 more authors) (2019) Special session: Cultural identity and adaptation in global marketplaces: methodological, conceptual, and empirical evidence: an abstract. In: Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC), 27-29 Jun 2018, Porto, Portugal. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer ISBN 978-3-030-02567-0