Vorster, L., Kipnis, Y. orcid.org/0000-0002-7976-0787 and Bebek, G. (2017) The role of marketing in building the “new” South Africa: Perpetuating or reducing consumer vulnerability? In: Proceedings of the 2017 European Marketing Academy (EMAC) Conference. EMAC 2017, 23-26 May 2017, Groningen, Netherlands. EMAC ISBN 978-90-367-9912-6
Metadata
Item Type: | Proceedings Paper |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2017 EMAC. |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 08 May 2019 10:49 |
Last Modified: | 08 May 2019 10:50 |
Status: | Published |
Publisher: | EMAC |
Refereed: | Yes |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:139016 |
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