Kearney, S., Brittain, I. and Kipnis, E. orcid.org/0000-0002-7976-0787 (2019) ‘Super disabilities’ vs ‘Disabilities’? Theorizing the role of ableism in (mis)representational mythology of disability in the marketplace. Consumption, Markets and Culture, 22 (5-6). pp. 545-567. ISSN 1025-3866
Abstract
People with disabilities (PWD) constitute one of the largest minority groups with one in five people worldwide having a disability. While recognition and inclusion of this group in the marketplace has seen improvement, the effects of (mis)representation of PWD in shaping the discourse on fostering marketplace inclusion of socially marginalized consumers remain little understood. Although effects of misrepresentation (e.g., idealized, exoticized or selective representation) on inclusion/exclusion perceptions and cognitions has received attention in the context of ethnic/racial groups, the world of disability has been largely neglected. By extending the theory of ableism into the context of PWD representation and applying it to the analysis of the We’re the Superhumans advertisement developed for the Rio 2016 Paralympic Games, this paper examines the relationship between the (mis)representation and the inclusion/exclusion discourse. By uncovering that PWD misrepresentations can partially mask and/or redress the root causes of exclusion experienced by PWD in their lived realities, it contributes to the research agenda on the transformative role of consumption cultures perpetuating harmful, exclusionary social perceptions of marginalized groups versus contributing to advancement of their inclusion.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Editors: |
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Copyright, Publisher and Additional Information: | © 2018 Taylor & Francis. This is an author-produced version of a paper accepted for publication in Consumption, Markets and Culture. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Ableism; (Dis)ability; (Mis)representation; Advertising; Inclusion/Exclusion; ‘Supercrip’ stereotyping |
Dates: |
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Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 22 Nov 2018 10:43 |
Last Modified: | 02 Nov 2021 11:52 |
Status: | Published |
Publisher: | Taylor & Francis |
Refereed: | Yes |
Identification Number: | 10.1080/10253866.2018.1562701 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:139011 |