The allure of luxury brands’ social media activities: a uses and gratifications perspective

Athwal, N.K., Istanbulluoglu, D. and McCormack, S. (2019) The allure of luxury brands’ social media activities: a uses and gratifications perspective. Information Technology & People, 32 (3). pp. 603-626. ISSN 0959-3845

Abstract

Metadata

Item Type: Article
Authors/Creators:
  • Athwal, N.K.
  • Istanbulluoglu, D.
  • McCormack, S.
Copyright, Publisher and Additional Information:

© 2018 Emerald Publishing Limited. This is an author produced version of a paper subsequently published in Information Technology and People. Uploaded in accordance with the publisher's self-archiving policy.

Keywords: Qualitative method; Social media; Consumer behaviour; E-marketing
Dates:
  • Published: 19 June 2019
  • Published (online): 23 August 2018
  • Accepted: 5 April 2018
Institution: The University of Sheffield
Academic Units: The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield)
Depositing User: Symplectic Sheffield
Date Deposited: 26 Oct 2018 13:09
Last Modified: 25 Apr 2024 11:07
Status: Published
Publisher: Emerald
Refereed: Yes
Identification Number: 10.1108/ITP-01-2018-0017
Open Archives Initiative ID (OAI ID):

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