Banerjee, Snehasish orcid.org/0000-0001-6355-0470 and Chua, Alton Y.K. (2019) Trust in online hotel reviews across review polarity and hotel category. Computers in Human Behavior. pp. 265-275. ISSN 0747-5632
Abstract
This paper investigates how users' perception of online hotel reviews is related to trust across review polarity and hotel category. Users' perception of both titles and descriptions of reviews was examined. Data came from a 2 (review polarity: positive and negative) x 2 (hotel category: luxury and budget) between-participants experiment. Analysis was done using the partial least squares structural equation modeling approach. Attractiveness of titles and credibility of descriptions were positively related to trust. Moreover, the relation between users' perception of reviews and their decision to trust differed significantly across review polarity and hotel category. Implications of the findings are highlighted.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018 Elsevier Ltd. All rights reserved. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. |
Keywords: | online review,hotel category,Trust,Perception,review title,review polarity |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 01 Oct 2018 14:20 |
Last Modified: | 05 Jan 2025 00:19 |
Published Version: | https://doi.org/10.1016/j.chb.2018.09.010 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1016/j.chb.2018.09.010 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:136468 |