Zizzo, Daniel, Parravano, Melanie, Nakamura, Ryota et al. (2 more authors) (2016) The impact of taxation and signposting on diet: an online field study with breakfast cereals and soft drinks. Report. CHE Research Paper . Centre for Health Economics, University of York , York, UK.
Abstract
We present a large scale study where a nationally representative sample of 1,000 participants were asked to make real purchases within an online supermarket platform. The study captured the effect of price changes, and of the signposting of such changes, for breakfast cereals and soft drinks. We find that such taxes are an effective means of altering food purchasing, with a 20% rate being sufficient to make a significant impact. Signposting represents a complementary nudge policy that could enhance the impact of the tax without imposing severe welfare loss, though the effectiveness may depend on the product category.
Metadata
Item Type: | Monograph |
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Authors/Creators: |
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Keywords: | Taxes,Signposting,Healthy diet,nudges,public health |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > Centre for Health Economics (York) The University of York > Faculty of Social Sciences (York) > Centre for Health Economics (York) > CHE Research Papers (York) |
Depositing User: | Pure (York) |
Date Deposited: | 19 Sep 2018 09:50 |
Last Modified: | 02 Apr 2025 23:01 |
Status: | Published |
Publisher: | Centre for Health Economics, University of York |
Series Name: | CHE Research Paper |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:135810 |
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