Mohr, A.T., Marc, van Uenen, Fastoso, Fernando Javier orcid.org/0000-0002-9760-6855 et al. (1 more author) (2019) Exploring the effects of subsidiary interdependence on the performance of global product launches. European Journal of International Management. ISSN 1751-6765
Abstract
We explore the effects of subsidiary interdependence on global product launch performance using a case-study design combining quantitative and qualitative data collected from subsidiaries participating in the global launch of a new drug by a major pharmaceutical multinational enterprise. The study combines pre-launch survey data on subsidiary interdependence with post-launch quantitative performance data to select eight of 67 subsidiaries involved in a global product launch. We also analyse information gathered through in-depth interviews with 19 subsidiary managers to explore various facets of the relationship with their headquarters and other subsidiaries. Our findings suggest that the positive effect of interdependence on global product launch success varies with subsidiaries’ involvement in decision-making, with the division of labour and responsibilities, and with the existence of cognitive, relational and structural social capital. Based on our findings, we present several propositions regarding the effects of subsidiary interdependence on the success of global product launches.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. Further copying may not be permitted; contact the publisher for details. |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Pure (York) |
Date Deposited: | 09 May 2018 14:40 |
Last Modified: | 07 Feb 2025 00:21 |
Published Version: | https://doi.org/10.1504/EJIM.2019.100807 |
Status: | Published online |
Refereed: | Yes |
Identification Number: | 10.1504/EJIM.2019.100807 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:130651 |
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Description: Mohr et al 2018 - EJIM - Accepted unformatted manuscript