Jackson, William Anthony orcid.org/0000-0001-5194-7307 (2019) Active and passive trading relations. Journal of Economic Issues. pp. 98-114. ISSN 0021-3624
Abstract
Anonymous competitive markets are often contrasted with relational exchange. Much actual trade falls between the two: trading is not anonymous, for the participants know each other, but they have only a weak bond. The current paper examines this middle ground and discusses the institutions behind relational trading. It distinguishes active relations, as envisaged by the relational exchange literature, from passive ones associated with brand loyalty and relationship marketing. What we describe as a market in everyday language is seldom anonymous and includes diverse seller-buyer links that merit closer attention from economists.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2019, Journal of Economic Issues /Association for Evolutionary Economics. This is an author-produced version of the published paper. Uploaded with permission of the publisher/copyright holder. Further copying may not be permitted; contact the publisher for details |
Keywords: | markets,relational exchange,loyalty,trust,competition |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > Economics and Related Studies (York) |
Depositing User: | Pure (York) |
Date Deposited: | 05 Feb 2018 17:00 |
Last Modified: | 16 Oct 2024 14:26 |
Published Version: | https://doi.org/10.1080/00213624.2019.1568108 |
Status: | Published |
Refereed: | Yes |
Identification Number: | 10.1080/00213624.2019.1568108 |
Related URLs: | |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:127133 |
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