Powell, M.G. and Osborse, S.P. (2020) Social enterprises, marketing, and sustainable public service provision. International Review of Administrative Sciences, 86 (1). pp. 62-79. ISSN 0020-8523
Abstract
This paper explores whether social enterprises are capable of fulfilling the public policy rhetoric surrounding them, to become sustainable providers of public services. It does this by examining their marketing activity within North-East England and focuses on social enterprises delivering adult social care public services. It finds that social enterprises are employing a product-dominant approach to marketing rather than a service-oriented, relationship marketing, approach. This undermines their ability to build the enduring relationships with all their key stakeholders that are the key to effective service management and fatally weakens their potential as sustainable public service providers. The paper subsequently uses service theory to build an alternative model of marketing and business practice predicted precisely upon the need to build such relationships.
Metadata
Item Type: | Article |
---|---|
Authors/Creators: |
|
Copyright, Publisher and Additional Information: | © The Author(s) 2018. This is an author produced version of a paper subsequently published in International Review of Administrative Sciences. Uploaded in accordance with the publisher's self-archiving policy. Article available under the terms of the CC-BY-NC-ND licence (https://creativecommons.org/licenses/by-nc-nd/4.0/). |
Keywords: | Marketing; Public services; Sustainability; Service marketing; Social enterprise |
Dates: |
|
Institution: | The University of Sheffield |
Academic Units: | The University of Sheffield > Faculty of Social Sciences (Sheffield) > Management School (Sheffield) |
Depositing User: | Symplectic Sheffield |
Date Deposited: | 24 Jan 2018 15:20 |
Last Modified: | 11 Nov 2020 16:47 |
Status: | Published |
Publisher: | SAGE Publications |
Refereed: | Yes |
Identification Number: | 10.1177/0020852317751244 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:126614 |
Download
Filename: Social enterprises%2C marketing%2C and sustainable public service provision.pdf
Licence: CC-BY-NC-ND 4.0