Enhancing and managing group creativity through off-task breaks

Moments of insight have played a key role in the evolution of technology over the decades. But how can these ephemeral and enigmatic ‘eureka’ events be managed? This paper explores the role played by off-task breaks in triggering the unconscious processing of ideas. By breaking up the working day with low effort routine tasks and breaks, individuals can significantly enhance their creativity. So taking time away from the job becomes the key link in the creative process. This research therefore points to the careful management of off-task breaks during the innovation process.