Geipel, J, Hadjichristidis, C orcid.org/0000-0002-9441-6650 and Kleese, A-K (2018) Barriers to sustainable consumption attenuated by foreign language use. Nature Sustainability, 1. pp. 31-33. ISSN 2398-9629
Abstract
The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2018 Macmillan Publishers Limited, part of Springer Nature. This is an author produced version of a paper published in Nature Sustainability. Uploaded in accordance with the publisher's self-archiving policy. |
Keywords: | Decision making; Human behaviour; Psychology and behaviour |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > Management Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 12 Jan 2018 10:22 |
Last Modified: | 08 Jul 2018 00:38 |
Published Version: | https://www.nature.com/natsustain/ |
Status: | Published |
Publisher: | Springer Nature |
Identification Number: | 10.1038/s41893-017-0005-9 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:126157 |