Munjal, S orcid.org/0000-0002-8713-687X, Budhwar, P and Pereira, V (2018) A perspective on multinational enterprise’s national identity dilemma. Social Identities, 24 (5). pp. 548-563. ISSN 1350-4630
Abstract
This conceptual paper identifies gaps and contributes to the literature on ‘identity’ dilemmas faced by multinational enterprises operating in a globalised world. Various characteristics and business strategies of multinational enterprises are delineated and analysed through the lens of social identity theory and international business concepts such as market and institutional logic. Our analysis, based on multiple cases, and derived from a variety of industries and countries, associates the identity dilemma to informed business strategy. Our findings suggest that while multinational enterprises face identity dilemmas that they sometimes use to their advantage, it also poses several challenges. Through our conceptualisation, we derive five distinct propositions to shape future research directions.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © 2017 Informa UK Limited, trading as Taylor & Francis Group. This is an Accepted Manuscript of an article published by Taylor & Francis in Social Identities on 17th October 2017, available online: https://doi.org/10.1080/13504630.2017.1386375 |
Keywords: | Identity, multinational enterprises, globalisation, value chain, tax planning, transfer pricing, technology |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Business (Leeds) > International Business Division (LUBS) (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 22 Nov 2017 12:17 |
Last Modified: | 17 Apr 2019 00:42 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/13504630.2017.1386375 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:124311 |