Sutter, Mariana orcid.org/0000-0002-9396-1438, Borini, Felipe, Floriani, Dinorá orcid.org/0000-0001-7898-284X et al. (2 more authors) (2018) Country-of-Origin Image (COI) as a Country-Specific Advantage (CSA): scale development and validation of COI as a resource within the firm perspective. Journal of Business Research. JBR_9676. ISSN 0148-2963
Abstract
The study discusses the country-of-origin-image (COI) as a country-specific-advantage (CSA) for internationalised firms. We developed and validated a scale to measure the importance of the incorporation of the COI as a resource in a firm’s international strategy, the COI-CSA. Several psychometric procedures were adopted. We analysed data gathered from two case studies, validation procedures with experts and researchers, and three data sets from executives working in internationalised firms. The results validate the COI-CSA scale as a multidimensional construct reflected in a set of four dimensions: textual and visual elements, senses, cultural resources, and natural resources.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | © Elsevier, 2018. This is an author-produced version of the published paper. Uploaded in accordance with the publisher’s self-archiving policy. |
Keywords: | Country-Specific-Advantage (CSA), Firm-Specific-Advantage (FSA), Country-Of-Origin-Image (COI), Home-Country, Measurement Scale, Resource. |
Dates: |
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Institution: | The University of York |
Academic Units: | The University of York > Faculty of Social Sciences (York) > The York Management School |
Depositing User: | Dr Mariana Suter |
Date Deposited: | 18 Jan 2018 08:50 |
Last Modified: | 01 Jul 2019 00:42 |
Status: | Published online |
Publisher: | Elsevier |
Refereed: | Yes |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:123867 |
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