Green, T and Erickson, K (2014) For Those Playing along at Home: Four Perspectives on Shared Intellectual Property in Television Production. Journal of Media Business Studies, 11 (2). pp. 1-23. ISSN 1652-2354
Abstract
Television audiences and fans are increasingly enrolled in the co-production of the television experience. Return-path communication enabled by digital media allows show producers to gather real-time market data about audiences, as well as to solicit creative input from audience members individually and in aggregate. This transformation is not without its challenges: audiences and producers must negotiate shared ownership of the televisual product. The intellectual property implications of interactive TV are therefore considerable: who owns the intellectual property in shows with substantial audience engagement? How can we locate and ascertain the value of intellectual property added by viewer contributions? The authors propose four definitions of intellectual property through which to examine the status of viewer creativity: legal/regulatory, entrepreneurial, accounting and communitarian. The authors conclude that each definition on its own is insufficient to aid strategic planning, so a new model of programme-as-platform is proposed for TV companies working with interactive IP.
Metadata
Item Type: | Article |
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Authors/Creators: |
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Copyright, Publisher and Additional Information: | (c) 2014 Journal of Media Business Studies. This is an Accepted Manuscript of an article published by Taylor & Francis in Journal of Media Business Studies on 16/3/2015. |
Keywords: | Intellectual Property, interactivity, TV, user-generated content, copyright, platforms |
Dates: |
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Institution: | The University of Leeds |
Academic Units: | The University of Leeds > Faculty of Performance, Visual Arts and Communications (Leeds) |
Depositing User: | Symplectic Publications |
Date Deposited: | 28 Feb 2018 10:23 |
Last Modified: | 28 Feb 2018 10:36 |
Status: | Published |
Publisher: | Taylor & Francis |
Identification Number: | 10.1080/16522354.2014.11073578 |
Open Archives Initiative ID (OAI ID): | oai:eprints.whiterose.ac.uk:123855 |